Every night, President Obama reads 10 letters that were sent to him by citizens. It has been a part of his daily routine since taking office in 2009. These 10 “letters a day” — or 10 LADs, as they’re known to staff — do more to keep the President in touch with what’s happening around the country than just about anything else. “It ends up being a powerful motivator for me,” he has said.
He’s not alone in this. Reading letters from the public is a Presidential tradition going back to Thomas Jefferson.
For the greater part of our nation’s history, the only way to get a message to the President and the White House was to send it by mail. Technology made new ways of communicating possible. In the 1880s, the White House began receiving phone calls. In 1994, WhiteHouse.gov introduced a way for the public to submit messages online.
Today, there are more ways than ever for us to communicate. No matter where you are or what time of day it is, it’s possible to connect instantaneously, in real time, to people all over the world. One of our jobs at the White House is to keep up.
That’s why today, for the first time ever, you will be able to send a note to President Obama simply by messaging the White House on Facebook, the same way you message your friends.
Our goal is to meet people where they are. It’s why the President launched his own Twitter account and the First Lady is on Snapchat. It’s about creating opportunities for people to engage with their government in new and accessible ways, using the same technologies we already rely on in our daily lives.
Source: Now You Can Message President Obama on Facebook | whitehouse.gov